3 Strategies to Get More Eyeballs on Your Listing 👀

1. Focus on the Lifestyle: Buyers aren’t just buying 2,000 square feet and 3 bedrooms, they’re buying the life they’re going to live there. Highlight how you actually use your home so buyers can picture themselves living there.

PRO TIP: Highlight what you can’t see from the house data (beds, baths, square footage). Point out the proximity to the bike trail or how you can see the sunset from the back deck.

2. Stage to Sell: Think Model Home Magic – If you’ve ever toured a model home, you know that it looks like you COULD live there but it doesn’t really look “lived in”. Counters are cleared, no dog dishes to be seen, furniture is arranged to perfection and it looks like you could move right in. This is how you want your house to look when the photographer comes to take the listing photos! So figure out what needs to go, what needs to be rearranged and what needs to be added (accents or accessories).

2. Price it Right: I could write a book on the importance of pricing your home strategically but here’s a tiny excerpt. Regardless of how “hot” the market is, how you price your home can make or break how much money you walk away with.

If you swipe through the carousel, you’ll see a pyramid showing what it looks like to price it slightly above the market value vs right at the market value or slightly below.

The higher you go, the smaller the pool of interested buyers becomes because you’re not going to reach as many which means you’re decreasing the amount of demand that can ultimately drive that price up with competitive offers.

BONUS STRATEGY: Hire the RIGHT AGENT – This is your golden ticket to making sure you’re maximizing the first 3 strategies. Not only will they help you highlight the lifestyle (both online and in your home), they can give you advice for what to remove or rearrange when staging AND they will help educate you on pricing.